After doing a design refresh, we created a few filtering systems that consolidated a multitude of sizes and colors.
I created an online fit quiz that allows Forty Winks to send personalized apparel suggestions to their customers.
Forty Winks needed an updated site with a refreshed design that was easier for customers to shop. They wanted to give their online customers the same personalized shopping experience that their in-store customers receive.
Bras come in a seemingly infinite amount of sizes. We created filters that consolidate all these sizes and colors into an easy-to-shop list for customers, both on desktop and mobile.
One of Forty Winks' specialties is their in-person bra fittings. They wanted a fit quiz that they could offer this service to their virtual customers. Through a series of questions, they are able to define not only the correct size for a customer but also their personal style and preferences.