Bras come in a seemingly infinite amount of sizes. We created filters that consolidate all these sizes and colors into an easy-to-shop list for customers, both on desktop and mobile.

Site Design

All of Forty Winks' pages got a refresh: from their about page to detailed instructions on how to take your own bra measurements. 

I also designed and implemented a new mega-navigation giving the customer more control over their shopping experience. 

Visit Website

One of Forty Winks' specialties is their in-person bra fittings. They wanted a fit quiz that they could offer this service to their virtual customers. Through a series of questions, they are able to define not only the correct size for a customer but also their personal style and preferences. 

Personalized Fit Quiz