HBJ first completed my Narrative Compass program: defining their values + beliefs, defining their customer base, and creating their company vision. This work guided us through a total website overhaul, a consistent marketing calendar/email marketing program, and the creation of a new packaging plan.
Customer Research, Brand Audit and Values + Beliefs definition via our The Narrative Compass program. Continuous Marketing Calendar development
Website, Marketing Collateral, Packaging, and Email Blasts
After being in business for many years, HBJ needed to reconnect to their business while elevating their marketing and website to match the exquisite level of HBJ's jewelry.
Through the Narrative Compass program, we identified HBJ's values, beliefs, and goals. After a round of research, we built a series of customer profiles. All this culminated in a brand audit-looking at what the brand currently has/does and making a plan on how to bring that into alignment with the findings of the Narrative Compass.
HBJ’s website needed to match the exquisite level of her jewelry. Hannah wanted her website to be easier to browse and shop, and wanted it to reflect her values: education, empowerment, and artistry.
Shipping timelines needed to be clearer because of the nature of HBJ’s inventory:a mix of made-to-order and one of a kind fine jewelry pieces. A "What's Available" tab now tells customers when a product will ship.
An "About the Gemstone" tab educates the customer on each gemstone used in a piece. A banner shares the inspiration behind each collection and speaks to the nature of Hannah’s design process.
Revamped filtering lets customers sort by materials and gemstones.
Education is one of Hannah Blount Jewelry's values and something they wanted to carry through from website to product delivery. We commissioned artist Abi Kramer to create beautiful gemstone illustrations for us. Each card includes care information, gemstone education, healing properties, and origin location.