Narrative Compass

Through the Narrative Compass program, we identified HBJ's values, beliefs, and goals. After a round of research, we built a series of customer profiles. All this culminated in a brand audit-looking at what the brand currently has/does and making a plan on how to bring that into alignment with the findings of the Narrative Compass. 


HBJ’s website needed to match the exquisite level of her jewelry. Hannah wanted her website to be easier to browse and shop, and wanted it to reflect her values: education, empowerment, and artistry. 

Shipping timelines needed to be clearer because of the nature of HBJ’s inventory:a mix of made-to-order and one of a kind fine jewelry pieces. A "What's Available" tab now tells customers when a product will ship.

An "About the Gemstone" tab educates the customer on each gemstone used in a piece. A banner shares the inspiration behind each collection and speaks to the nature of Hannah’s design process.

Revamped filtering lets customers sort by materials and gemstones. 

Visit Website

Working with Hannah Blount Jewelry, we developed a cohesive, bi-weekly marketing calendar that spans email, social media, and blog posts. The content is educational and the imagery is beautiful. 

See my favorite email blast designs here:
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Email Blasts

Packaging Inserts

Education is one of Hannah Blount Jewelry's values and something they wanted to carry through from website to product delivery. We commissioned artist Abi Kramer to create beautiful gemstone illustrations for us. Each card includes care information, gemstone education, healing properties, and origin location.