The fact that Simons has been around since 1892 influences their branding design. We wanted it to have a 19th-century design feel, but made it more modern. Simons' signature pink is featured throughout their branding. 

Direct Mail

Some places have escaped direct mail, focusing just on online marketing. Knowing their demographic, Simons does both, sending out seasonal catalogs and tri-fold mailers to segmented customer lists. 

In collaboration with Simons, I produce and style the photography for Simons visual marketing. With the store owner, I chose the shoe groupings. I art direct and style each shot and then design and layout the mailers/catalogs. 

Using Issuu, we also put up digital version of each piece and include it in online marketing. 

See all catalogs

I have long managed cohesive, a weekly marketing calendar for Simons Shoes which spans email, in-store graphics, and website updates. The content focuses on trends and brands. Simons has automated email flows set which augment our weekly blasts and help re-engage customers.

Email Blasts


Styling is one of my joys and surprisingly challenging (all those angles!). I have been styling and art directing shots for Simons Shoes for over 10 years. After planning out the season's marketing calendar, I plan each season's photoshoot. Gathering props and backgrounds, I then art direct and style each shot. These shots were done with fantastic photographers Colette Aboussouan and Joel Benjamin


Simons Shoes website features easy-to-shop mega navigation, collection filtering, and product page videos. The site is optimized for SEO with brand monster pages and SEO friendly collection page footers